03 / A PERSONAL EXAMPLE
The sale started
in another aisle.
A moment from my own experience that explains why I sell this way.
01 Help with the original errand.02 Give them someone to remember.03 Welcome the next conversation.
While selling phones and postpaid plans in a Walmart, I offered to help a woman using an electric scooter. She needed something unrelated to phones. I walked her to the item and helped her choose.
Only after helping did I mention what I sold. A couple of days later, she came back with her son to talk about phone plans. I made two sales that day.
“When selling, I view it as being a matchmaker.”
The setting was phone sales. The mentality applies across categories. Her original errand came first. For me, the business lesson is in why she remembered me: useful help gave her a particular person to trust and return to.
Sales targets are real. Honest, accurate information gives customers grounds to trust your recommendation. For someone expecting a pitch, that can be a refreshing, memorable experience. Ask for the sale when the fit is clear, and give them a reason to seek you out again.